March is finally here! This month, we’ll be attending 4 trade shows, back-to-back. Every event caters to a unique group of food professionals. We’ll be showing our Microgreens, Edible Flowers, Herb & Flower Crystals™ and other specialty items to chefs, restaurant owners, caterers, mixologists, foodservice distributors & retailers.
International Restaurant & Foodservice Show of NY:
Microgreens & Edible Flowers on Center Stage
We’re starting off at the International Restaurant & Foodservice Show: http://www.internationalrestaurantny.com/Show-Info/ in New York. This show is exciting and fast-paced, attracting a huge crowd of industry professionals including high-end restaurant chefs and those who supply them.
Every kind of food product and restaurant supply you can imagine will be on display at this show – from tablecloths to point-of-sale systems, from stoves to lighting. The show also features many great cooking demonstrations & sampling, chef competitions, food service education sessions, and other breakout sessions that restaurant people love.
Many of our customers attend this show, and they’re eager to see & taste our new products, such as our signature specialty Herb & Flower Crystals™. We enjoy having the chance to catch up with our friends and customers – and win some new ones too.
Natural Products Expo West:
A New Market for our Microgreens
After New York, we’ll be traveling back to the West Coast for Natural Products Expo West: http://www.expowest.com/ew13/public/enter.aspx in Anaheim, California. It’s our first time exhibiting at this trade show, where buyers for retail stores attend to see the latest natural, and health-oriented products.
So why is Fresh Origins going to be there? We’ve seen microgreens for sale in a few retail grocery stores recently – and frankly, the quality is poor. We believe there are two reasons for this: first, we think retail store buyers are unfamiliar with quality standards for microgreens, so they don’t know what to expect – or demand. We have always sold to the nation’s top Chefs who demand great quality. Second, the quality of the microgreens is poor due to growing methods and less than ideal growing climates.
We see Natural Products Expo West as a huge opportunity for us to show retail buyers that we offer the very best, microgreens available, and demonstrate that Fresh Origins microgreens would be a great addition to their produce department.
Microgreens, Edible Flowers & Herb Crystals™: the perfect finishing touch to Wedding Hors d’ oeuvres
During the second half of March, we’ll be attending not one, but two shows in Las Vegas. We’re old hands at Catersource [http://www.catersource.com/conference-tradeshow/attend], a fantastic show that pulls in at least 7,000 catering professionals from across the country.
Caterers have been especially aware of the benefits of using our Microgreens and Edible Flowers – for them, food has to look as good as it tastes, and taste as good as it looks. Our Microgreens and Edible Flowers are a big draw at Catersource because they are unique and attractive, perfect for special events, especially weddings. Speaking of weddings…our gorgeous Crystallized Flowers are an amazing, all natural addition for cakes & cupcakes.
We also enjoy this show because we see so many of our customers here. It’s very social for us – lively and lots of fun. We also like the fact that we really stand out at Catersource, since we’re offering such unique and beautiful products there.
Nightclub & Bar Convention:
Herb & Flower Crystals™ for Mixologists
Another first-time event for us, the Nightclub & Bar Trade Show http://www.ncbshow.com/why-attend-0 is where we will introduce a new product line: our Mini Herb Crystals™ & Mini Flower Crystals™. This is a finer-grained version of our popular Fennel, Rose, Basil and Mint Crystals that chefs and caterers use as an exciting & versatile ingredient in all kinds of dishes.
We’ve met several mixologists who love the garden-fresh tastes, new textures and beautiful colors they can introduce into their drinks with our new Mini Herb & Flower Crystals™, fresh Edible Flowers and even our fresh Microgreens.
We designed our new Mini Crystals for rimming cocktail glasses. The smaller granules adhere to the glass rim better than our larger Flower and Herb Crystals™, offering mixologists a way to accent drinks with color while injecting a blast of amazing flavor and exciting crunch.
We’ve researched other sugared products out there, and none compare to our crystals, with their naturally pure vibrant colors, our intense flavors and crunchy texture. That’s right – we add nothing artificial to our crystals. All the color and flavor comes directly from the fresh herb or flower.
If you’re planning to be at any of these shows, we’d love to see you! Please stop by our booth, sample some of our Edible Flowers, Microgreens and our Herb and Flower Crystals. Tell us what you think! We want your feedback, and we love kicking ideas around with our Chef & foodie friends.