Fresh Origins March Tours: Connecting with the Crowd

Our 4-week trade show tour through New York, Anaheim, and Las Vegas was a complete success. At each show, we exhibited our new Microgreens and Edible Flowers in our booth, and demonstrated our newest varieties of Herb Crystals™ and Flower Crystals™ with new Fresh Origins recipes. We connected with our new and current customers, and got to be part of the biggest, most entertaining food conventions we’ve ever seen.

“What’s the latest new Fresh Origin product?” our booth visitors asked. This year our Basil, Fennel, Rose, and Mint Herb Crystals™ & Flower Crystals™ took center stage as our featured items. And we had a brand new flavor to show off: Lime crystals. These were a big hit at the Nightclub and Bar Show especially.

Any drink is better with fresh Microgreens & Edible flowers!

The Nightclub and Bar Show, held in Las Vegas, was designed to feel like a popular nightclub: loud music, club lighting, exotic dancers, and ice sculptures with liquor pouring through. Talk about entertaining!

We received great reactions from­ mixologists and bar owners. Many of them had never seen cocktail glasses rimmed with anything like our fresh Herb and Flower Crystals. We caught everyone’s attention with the bright colors of our rimming crystals and drinks garnished with fresh Flowers and Microgreens. 

Kelly Sasuga with our Booth Display

Mixologists are always looking for new cocktail ideas, and ways to reinvent their old ones. Our booth visitors were immediately drawn to the Herb & Flower Crystal’s crunchy texture, their pure, intense flavors and naturally vibrant colors. We enjoyed demonstrating our lime crystals for the first time. These tangy bright green crystals were a hit with bartenders & mixologists — they’re perfect for margaritas!

We brought extra Herb & Flower Crystals to share with other people demonstrating their own products. It was great to see people adding the crystals to their own drink samples – and it gave more people a taste of our bright flavors.

Microgreens and Edible Flowers are a hit with Natural Food Retailers

We brought our fresh Microgreens and Edible Flowers to the Natural Products Show for the first time. The show was the total opposite of the Nightclub and Bar Show, with its emphasis on health and wellness. It was also amazing to see the huge Anaheim Convention Center jam-packed, inside and out – at least 60,000 people attended the expo.

This year, we’re committed to getting our Microgreens, Edible Flowers and Herb and Flower Crystals to the retail customer, so it was great to meet retail distributors and buyers for specialty food stores. People who already knew us were surprised to see us attending this show, and excited to view and sample our new products. We also introduced our new retail organic line of Microgreens and Edible Flowers!

We’re used to mingling with restaurant owners and chefs, so we were excited to speak to a different crowd. Most of the people walking around were very health-conscious. They’re interested in discovering what the latest new healthy foods are, and luckily they found us in the “New Hot Products” area.

Pulmuone USA Booth using our products

We talked with some sponsored athletes – bodybuilders and triathletes – who asked us questions like, “What are the health benefits and the nutritional advantage microgreens have that regular veggies don’t?” Many people, of course, claim that microgreens contain more vitamins and antioxidants than their mature counterparts – but we personally don’t know for sure. What we do know is that microgreens taste terrific and are very healthy.

Each conversation gave us priceless feedback, and we would like to thank everyone who visited our booth. There’s nothing like making new contacts and friendly connections!

 

Advertisements

Tags: , , , , , , , , , , ,

One Response to “Fresh Origins March Tours: Connecting with the Crowd”

  1. Celebrating Colorful Crunchy Crystals – How Chefs & Mixologists are using our Herb Crystals® & Flower Crystals® | Fresh Origins Says:

    […] March trade show tour was where we really got to show off our stuff to mixologists and cocktail enthusiasts. There we […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: